Now Intel has refurbished its logo and its rating system. The new badges of Intel are targeted to attract the consumers. Intel has also instituted a star system that rates chips from five stars (best performance in class) to one star (lowest performance). Therefore, consumers can easily identify the difference between Centrino, Core, Celeron, Core 2 Duo, Core 2 Quad.
The Atom processor will not get a modifier. In the future, the Nehalem server processor, currently branded only as “Xeon” with a letter and number suffix, may also get new branding to make it more readily identifiable as part of the Nehalem architecture like its desktop sibling the Core i7, Calder said.